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Survey: Millennials don't mind if retailers track their purchases | Chain Store Age

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
AUGUST 23, 2017 | BY MARIANNE WILSON

Millennials are on board with personalized marketing. While security may be a concern with older shoppers, 70% of millennials are comfortable with retailers tracking their purchasing and browsing behaviors if it means they’ll receive more relevant communications, according to a report from SmarterHQ, a multichannel behavioral marketing platform.

http://www.chainstoreage.com/article/survey-millennials-dont-mind-if-retailers-track-their-purchases
 

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